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- Celebrating 20 years of base... with a newsletter launch 🎊
Celebrating 20 years of base... with a newsletter launch 🎊
Tristan Gage
October 14, 2024
At base, relationships are at the heart of everything we do. Whether it's with our clients, residents, suppliers, industry contacts, or friends, these connections are a core part of our our business and agency.
That’s why we’re excited to introduce our regular email newsletter. Not only does this help us strengthen our relationships with the people who matter to us, but through this newsletter, you’ll receive valuable updates, property tips, and industry insights straight to your inbox - keeping you informed about key developments that could impact your property investments. Plus, we’ll share the occasional fun update from us too (make sure you’re following us on social media to see these updates first!).
As one of our valued contacts, either as a current client or a previous connection, we wanted you to be the first to hear about our latest digital venture. Of course, we know how full inboxes can get, so if you'd rather change your marketing preferences, you can easily do so by clicking the link at the bottom of this email. You can always re-subscribe at a later date if you change your mind.
Featured in our inaugural edition…
20 years of base property specialists
Earlier this year we celebrated our 20th birthday in epic style, with a landmark event at the Shoreditch Arts Club. To say that the night was a success would truly be an understatement. To connect with so many of our fantastic clients, as well as suppliers, friends, family and even tenants, meant the absolute world to us all. Thinking back to May 2004, when base was first formed - to think that in twenty years we would have built such a fantastic community of wonderful people who would be celebrating and partying with us would have felt like the stuff of dreams. We are so grateful to all of you who could join us on that brilliant night.
Our co-founders relive the occasion with some of their thoughts…: www.baseps.co.uk/blog-posts/20-years-of-base-property-specialists-our-baseversary
Staying ahead with lettings legislation: A training recap
For us, staying current with industry changes is key to ensuring the best service for our clients. Recently, Lauren and Bobbi attended a Lettings Update course, gaining insights into crucial legal updates that affect both landlords and tenants. From tenancy laws to fraud prevention, the session offered valuable practical knowledge that we can apply to our day to day work.
A standout case study highlighted how landlords can protect their properties using HM Land Registry alerts, offering a safeguard against potential fraud. Both Lauren and Bobbi also appreciated the advice on supporting tenants facing financial challenges during these uncertain times.
Want to know more about what they learned? Read the full blog on our website: https://www.baseps.co.uk/blog-posts/staying-ahead-in-lettings-key-takeaways
The Bank of England maintains interest rate at 5%
In September, the Bank of England held the base interest rate at 5%, and while this might raise a few questions, there’s good news on the horizon. Mortgage rates have already started to ease, and more cuts are expected later this year. This is a promising sign for landlords, as lower rates mean a more manageable cost of borrowing down the line.
What’s even more encouraging is that the property market here in London remains strong, with demand for rental homes still high. What we are seeing here at base is what we see so often - that the competitively priced listings perform the best, and that presenting the property with top quality marketing attracts the most interest from applicants. This is why we continue to capture our properties with high resolution photos, videos and virtual tours to show them off to their full potential.
So, while we’re all waiting for rates to drop further, there’s plenty of reason to feel optimistic. The current market momentum is on your side!
PropX: A successful fundraiser for Propertymark Trust
Kristjan was thrilled to attend the recent PropX event, a fundraiser for the Propertymark Trust, which has already raised over £40k! This gathering brought together 15 speakers, each speaking for 20 minutes on diverse facets of the property and well-being industry. The focus on well-being is particularly relevant, given the increased mental health challenges often reported by those working in real estate, an industry known for its high-pressure environment.
In other news…
Hot Picks from September
🏡 New Instruction: Knapp Road, E3 - https://tour.giraffe360.com/knapp-road-devons-road-e3/
💬 Feedback that made us feel all glowy: “Thank you for all your and An Deckers's help, and your wider staff, over the years, you are a really amazing company and I wish you every success in the future.”
P.S. We're attending the ESTAS Awards 2024 this Friday, so the office will be closed. This prestigious event represents the culmination of all the positive customer service feedback we’ve received from our tenants and landlords throughout the year. With any luck, we’ll be celebrating when we return and can share some exciting news with you 🤞
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🎉 Social media content: An and Kris discuss all the changes they’ve seen in lettings over 2 decades of base - https://www.instagram.com/reel/C_sDmF3OAj4/